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About Us

With The Best Team In The Business, Launch Mobility Powers the Evolution of Vehicle Sharing and Fleet Management With The Industry's Most Complete VaaS Platform.

Our Vision

We started Launch Mobility with a vision to expand the reach and impact of new mobility technologies. While personal mobility is a critical piece of our transportation fabric, personal ownership is showing signs of breaking down around us. Launch Mobility's mission is to jumpstart and scale the transportation industry's adoption of connected, electrified, shared - and eventually autonomous - Vehicle as a Service (VaaS).

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Technology Guided By Experience

Launch Mobility harnesses the power of connected fleets and years of operational experience to deliver MaaS solutions that drive value through higher asset utilization and lower management costs. We provide a complete tech solution to empower services that increase access to personal transportation and spur innovation. Launch Mobility is headquartered in Los Angeles, California.

Built For Operators, By Operators

Our team's expertise comes from leading mobility services operations of our own. We saw a significant need for operators to have more control in defining their service, with better operator tools and more data flexibility. 

That complete tech solution includes the Launch Mobility Platform, our LM Mission Control management tool, user-facing mobile and web apps that support for a range business models, and integrations to world class solutions that support the mobility ecosystem.

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The Complete Package

In addition to our award-winning technology, Launch Mobility offers Operations Services to support our platform clients' businesses. Leveraging our team's collective decades of experience, we tailor programs to client needs. Ops Services programs may include operations setup, management, consulting and training, or contact center services. Together with the Platform, Ops Services makes Launch Mobility the most comprehensive solution for mobility.​With Launch Mobility, you get the control of designing a service that meets your vision. You'll do it while saving the years and millions to build from scratch. And you'll hit the ground running with the support of an expert team of operators. Now that's an unbeatable solution.

Some of our Clients and Integration Partners 

We work with some of the most forward-thinking brands in mobility and thrive on innovating together

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Our Leadership Team

Our skilled team has deep experience in platform development, new mobility models, analytics and operational excellence.

Paul Hirsch
Founder & CEO

Paul brings deep mobility services and automotive market expertise to his role as CEO. Prior to Launch Mobility, Paul started and grew Evercar, an electric vehicle car share that served the on-demand market for rideshare and delivery drivers. Prior to that, Paul led product planning for alternative powertrain vehicles at Toyota. Paul earned an MBA from Wharton and a B.A. in Economics from Claremont McKenna College.

Carlos Sierra
Founder & CTO

Carlos has 15+ years of advanced engineering, automotive and mobility experience. At Evercar, Carlos led technology and data science activities as VP of Engineering and Analytics. Prior to that, Carlos led alternative powertrain projects for Quantum Technologies. Carlos holds an MBA with honors from USC, an M.S. in Engineering from Michigan, and B.S. in Engineering with honors from Florida.

Nick Villasenor 
VP Sales Strategy

Nick has been an influential automotive digital marketing and technology sales leader throughout his career. Prior to joining Launch Mobility, Nick headed up sales strategy and operations at Roadster, the auto industry’s leading digital retailing platform. Before Roadster, Nick led Cobalt’s national and enterprise sales teams. He also oversaw CDK Global's inside sales organization, which included Automotive Retail and Digital Marketing divisions.

Yody Castro
Director, Product Experience

Yody has 15+ years of experience in the digital product industry, working in different roles and stages of the end-to-end strategy and experience definition process. In his broad international portfolio, Yody has lead projects with premier clients in the US, Europe and Latam. Yody holds post-graduate studies in Marketing and Product management, and a BS in Graphic Design.

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Edison Galindo
Lead Engineer

Edison is a software engineer who is passionate about coding, distributed architectures, agile methodologies, test-based development, and automation. He has extensive experience in API architecture and design, web development, infrastructure management, and cloud scaling. Over the past 8 years, Edison has led engineering teams to build multiple products for disruptive startups.


Join the Launch Mobility team

Interested in making an impact on the future of transportation? Let's talk!

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